Send support to individuals affected by Hurricane Helene and Hurricane Milton with this string style. For every bracelet sold, Pura Vida will donate 100% of net profits to Direct Relief, a humanitarian aid organization on a mission to improve the health and lives of people affected by poverty or emergencies. 100% of all Pura Vida donations to Direct Relief will be used solely on expenses related to the Hurricane Helene and Hurricane Milton response. 

 As of September 30, Direct Relief has mobilized specifically requested emergency medical aid, including emergency medical backpacks, essential medications, hygiene kits, and over-the-counter products, for eight healthcare provider clinics responding to the needs of hard-hit communities in Florida and North Carolina. Direct Relief has already provided $350,000 in financial grants to 14 health centers and free clinics in the impacted states via a $25,000 grant to support their operations and millions of dollars of product has arrived or is in route.