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New Arrivals

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Palmetto Moon Exclusives

State Pride Collections

Father and son walking along the beach in matching outfits, showcasing the latest new arrivals for the season.

Women's Apparel

Women's Accessories

Mommin Aint Easy Graphic T-Shirt – A soft cotton short-sleeve tee featuring the playful phrase 'Mommin Aint Easy' in bold, stylish lettering. Classic crew neckline and relaxed fit, perfect for comfortable, everyday wear.

Love Bug Apparel Mommin' Ain't Easy Short Sleeve T-Shirt - $34.99

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Two women wearing floral dresses, showcasing vibrant spring styles. Shop women's apparel.

Men's Apparel

Men's Accessories

Navy blue men's seersucker shorts with a 6-inch inseam, featuring a subtle textured stripe pattern, elastic waistband, and adjustable drawstring; shown worn by a model standing in a sandy coastal area near the ocean, capturing a relaxed, beachside vibe.

COASTNavy Seersucker 6 Inch Shorts - $49.99

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A man walking on a boardwalk in trendy men's clothing. Shop our men's apparel collection.

Kid's Apparel

Kid's Accessories

Featured Kid's Brands

Youth Dog Hat Short Sleeve T-Shirt

BurleboYouth Dog Hat Short Sleeve T-Shirt - $26.00

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Boy playing foosball in comfortable, stylish kids' apparel. Explore our kids' collection.

Home & Gifts

Gifts By Price

Trending Now

Touchland Velvet Peach hand sanitizer in a sleek, portable bottle with a fruity peach scent.

TouchlandVelvet Peach Power Mist Hydrating Hand Sanitizer - $10.00

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Placing YETI food storage containers into a YETI cooler, perfect for outdoor adventures. Shop home and gifts.

Shop By School

Shop All
47 Brand relaxed fit black t-shirt with large University of Georgia lettering and G logo.

47 Brand UGA Hot Corner Foundation Short Sleeve T-Shirt - $50.00

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Congratulations to the University of Florida Men's Basketball team on their NCAA Championship title! Shop now for victory t-shirts and hats!

T-Shirts

Featured T-Shirts Brands

Local Girl Sunset Short Sleeve T-Shirt in aqua. Featuring a Local Girl logo in vibrant gradient colors ranging from pink to orange, this 100% cotton t-shirt is perfect for all-day comfort.

Local Girl Outfitters Local Girl Sunset Short Sleeve T-Shirt - $30.00

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Two people talking to each other while wearing Southern Marsh t-shirts. Explore our full t-shirt assortment.

Simply Southern

Simply Southern Embroidered Bow hoodie.

Simply SouthernEmbroidered Bow Hoodie - $49.99

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simply southern product image of a young girl in a studio setting wearing a simply southern t-shirt and scallop detail shorts.

Simply SouthernYouth Scallop Shorts in Teal - $19.99

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Shop our Simply Southern collection - from t-shirts to sets, to men's apparel and accessories.

Drinkware & Accessories

Coolers & Accessories

Featured Drinkware Brands

Stanley 40oz handled tumbler in Peach Whip Cabana, a pastel peach-colored stainless steel tumbler with a sturdy ergonomic handle, a clear lid, and a reusable straw.

StanleyThe 40oz Quencher H2.0 Flowstate™ Tumbler in Peach Whip Cabana - $45.00

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Two people cheersing with Brümate can coolers, smiling and enjoying their drinks. Shop all drinkware and coolers for more options.

Sale

sale
Localflage Patch Hoodie in Olive Green

Localflage Patch Hoodie

$25.00 $50.00
sale
Women's Satin Icon Pajama Top

Women's Satin Icon Pajama Top

$15.00 $29.99
Spring Sale - Shop 50=75% off t-shirts, women's and men's apparel and accessories.

Women's Footwear

Men's Footwear

product shot of hey dude women's wendy crochet sneakers with hues of blue and teal.

Hey Dude Women's Wendy Cottage Crochet in Bay Blue - $64.99

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A woman sitting on steps, casually showing off her BIRKENSTOCK sandals, highlighting the design and comfort of the footwear. Shop our footwear collection for more styles.

Hats & Hair Accessories

Jewelry

Women's Handbags

Sunglasses & Eyewear Accessories

Wallets, Lanyards, & Keychains

Pet Accessories

Auto & Tech

Collegiate Accessories

A woman wearing various Teleties accessories, including hair ties and bracelets, showcasing the versatility and style of the products. Click now to find these styles and more in our Accessories collection.

Gifts

Gifts By Price

Warmies® Yellow Flower Pot Plush

Warmies® Yellow Flower Pot Plush - $29.99

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sunbum scalp and hair mist

Brands A–Z

Women's Featured Brands

Men's Featured Brands

Footwear Featured Brands

Accessories Featured Brands

Local Boy Outfitters

Local Boy Outfitters Wando swim trunks, color Tropical USA, Sizes S-XXL, 95% Nylon, 5% Elastane. The Tropical USA pattern has a navy blue background with shades of red, blue, and white creating a tropical floral pattern. These trunks feature a mesh liner, Elastic waistband with drawstring, two side pockets, and one back pocket with snap button closure. There is a small Local Boy Outfitters logo on the bottom left pant leg.

Local Boy OutfittersWando Swim Trunks - $45.00

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Light grey Local Boy t-shirt with a graphic on the back inspired by a well known, Southern mayonnaise brand.

Local Boy Outfitters Mayo Label Short Sleeve T-Shirt - $30.00

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A couple walking down a street, wearing clothing from Local Boy Outfitters, showcasing the relaxed and stylish lifestyle associated with the brand. Shop now to find these styles and more in our Local Boy Outfitters collection.

The Christmas Shop

Gifts By Price

Gifts By Recipient

two girls wrapping presents in front of a christmas tree

Pajamas For the Family

gifts sitting on a mantle and stockings hanging down from the fireplace

Find The Perfect Gift🎁

Men's

Women's

simply southern totes

Shop $39.99 Simply Southern Totes

Holideals - new deals every week from your favorite brands shop now
Euro Patch Tank Top
Euro Patch Tank Top
Euro Patch Tank Top
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Day+MoonEuro Patch Tank Top $29.99
Scoop Neck Padded Cropped Tank - Yellow
Scoop Neck Padded Cropped Tank - Yellow
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Double ZeroScoop Neck Padded Cropped Tank - Yellow $24.99
Ash Black Yellow Light Navy Ash Olive +4
Scoop Neck Padded Cropped Tank - Light Navy
Scoop Neck Padded Cropped Tank - Light Navy
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Double ZeroScoop Neck Padded Cropped Tank - Light Navy $24.99
Ash Black Yellow Light Navy Ash Olive +4
Scoop Neck Padded Cropped Tank - Ash Olive
Scoop Neck Padded Cropped Tank - Ash Olive
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Double ZeroScoop Neck Padded Cropped Tank - Ash Olive $24.99
Ash Black Yellow Light Navy Ash Olive +4
Scoop Neck Padded Cropped Tank - Hot Pink
Scoop Neck Padded Cropped Tank - Hot Pink
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Double ZeroScoop Neck Padded Cropped Tank - Hot Pink $24.99
Ash Black Yellow Light Navy Ash Olive +4
Scoop Neck Padded Cropped Tank - Oatmeal
Scoop Neck Padded Cropped Tank - Oatmeal
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Double ZeroScoop Neck Padded Cropped Tank - Oatmeal $24.99
Ash Black Yellow Light Navy Ash Olive +4
Scoop Neck Padded Cropped Tank - Coral
Scoop Neck Padded Cropped Tank - Coral
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Double ZeroScoop Neck Padded Cropped Tank - Coral $24.99
Ash Black Yellow Light Navy Ash Olive +4
Scoop Neck Padded Cropped Tank - Teal
Scoop Neck Padded Cropped Tank - Teal
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Double ZeroScoop Neck Padded Cropped Tank - Teal $24.99
Ash Black Yellow Light Navy Ash Olive +4
Reversible Regular Cropped Tank - Hot Pink
Reversible Regular Cropped Tank - Hot Pink
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Double ZeroReversible Regular Cropped Tank - Hot Pink $19.99
Hot Pink Oatmeal Light Navy Yellow +3
Reversible Regular Cropped Tank - Oatmeal
Reversible Regular Cropped Tank - Oatmeal
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Double ZeroReversible Regular Cropped Tank - Oatmeal $19.99
Hot Pink Oatmeal Light Navy Yellow +3
Reversible Regular Cropped Tank - Light Navy
Reversible Regular Cropped Tank - Light Navy
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Double ZeroReversible Regular Cropped Tank - Light Navy $19.99
Hot Pink Oatmeal Light Navy Yellow +3
Reversible Regular Cropped Tank - Yellow
Reversible Regular Cropped Tank - Yellow
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Double ZeroReversible Regular Cropped Tank - Yellow $19.99
Hot Pink Oatmeal Light Navy Yellow +3
Reversible Regular Cropped Tank - Ash Black
Reversible Regular Cropped Tank - Ash Black
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Double ZeroReversible Regular Cropped Tank - Ash Black $19.99
Hot Pink Oatmeal Light Navy Yellow +3
Reversible Regular Cropped Tank - Ash Olive
Reversible Regular Cropped Tank - Ash Olive
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Double ZeroReversible Regular Cropped Tank - Ash Olive $19.99
Hot Pink Oatmeal Light Navy Yellow +3
Reversible Regular Cropped Tank - Teal
Reversible Regular Cropped Tank - Teal
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Double ZeroReversible Regular Cropped Tank - Teal $19.99
Hot Pink Oatmeal Light Navy Yellow +3
Ribbed Henley Tank - Grey
Ribbed Henley Tank - Grey
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Blu PepperRibbed Henley Tank - Grey $24.99
Grey Khaki
Ribbed Henley Tank - Khaki
Ribbed Henley Tank - Khaki
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Blu PepperRibbed Henley Tank - Khaki $24.99
Grey Khaki

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