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New Arrivals

What's Trending

Palmetto Moon Exclusives

State Pride Collections

Father and son walking along the beach in matching outfits, showcasing the latest new arrivals for the season.

Women's Apparel

Women's Accessories

Mommin Aint Easy Graphic T-Shirt – A soft cotton short-sleeve tee featuring the playful phrase 'Mommin Aint Easy' in bold, stylish lettering. Classic crew neckline and relaxed fit, perfect for comfortable, everyday wear.

Love Bug Apparel Mommin' Ain't Easy Short Sleeve T-Shirt - $34.99

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Two women wearing floral dresses, showcasing vibrant spring styles. Shop women's apparel.

Men's Apparel

Men's Accessories

Navy blue men's seersucker shorts with a 6-inch inseam, featuring a subtle textured stripe pattern, elastic waistband, and adjustable drawstring; shown worn by a model standing in a sandy coastal area near the ocean, capturing a relaxed, beachside vibe.

COASTNavy Seersucker 6 Inch Shorts - $49.99

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A man walking on a boardwalk in trendy men's clothing. Shop our men's apparel collection.

Kid's Apparel

Kid's Accessories

Featured Kid's Brands

Youth Dog Hat Short Sleeve T-Shirt

BurleboYouth Dog Hat Short Sleeve T-Shirt - $26.00

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Boy playing foosball in comfortable, stylish kids' apparel. Explore our kids' collection.

Home & Gifts

Gifts By Price

Trending Now

Touchland Velvet Peach hand sanitizer in a sleek, portable bottle with a fruity peach scent.

TouchlandVelvet Peach Power Mist Hydrating Hand Sanitizer - $10.00

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Placing YETI food storage containers into a YETI cooler, perfect for outdoor adventures. Shop home and gifts.

Shop By School

Shop All
47 Brand relaxed fit black t-shirt with large University of Georgia lettering and G logo.

47 Brand UGA Hot Corner Foundation Short Sleeve T-Shirt - $50.00

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Congratulations to the University of Florida Men's Basketball team on their NCAA Championship title! Shop now for victory t-shirts and hats!

T-Shirts

Featured T-Shirts Brands

Local Girl Sunset Short Sleeve T-Shirt in aqua. Featuring a Local Girl logo in vibrant gradient colors ranging from pink to orange, this 100% cotton t-shirt is perfect for all-day comfort.

Local Girl Outfitters Local Girl Sunset Short Sleeve T-Shirt - $30.00

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Two people talking to each other while wearing Southern Marsh t-shirts. Explore our full t-shirt assortment.

Simply Southern

Simply Southern Embroidered Bow hoodie.

Simply SouthernEmbroidered Bow Hoodie - $49.99

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simply southern product image of a young girl in a studio setting wearing a simply southern t-shirt and scallop detail shorts.

Simply SouthernYouth Scallop Shorts in Teal - $19.99

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Shop our Simply Southern collection - from t-shirts to sets, to men's apparel and accessories.

Drinkware & Accessories

Coolers & Accessories

Featured Drinkware Brands

Stanley 40oz handled tumbler in Peach Whip Cabana, a pastel peach-colored stainless steel tumbler with a sturdy ergonomic handle, a clear lid, and a reusable straw.

StanleyThe 40oz Quencher H2.0 Flowstate™ Tumbler in Peach Whip Cabana - $45.00

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Two people cheersing with Brümate can coolers, smiling and enjoying their drinks. Shop all drinkware and coolers for more options.

Sale

sale
Localflage Patch Hoodie in Olive Green

Localflage Patch Hoodie

$25.00 $50.00
sale
Women's Satin Icon Pajama Top

Women's Satin Icon Pajama Top

$15.00 $29.99
Spring Sale - Shop 50=75% off t-shirts, women's and men's apparel and accessories.

Women's Footwear

Men's Footwear

product shot of hey dude women's wendy crochet sneakers with hues of blue and teal.

Hey Dude Women's Wendy Cottage Crochet in Bay Blue - $64.99

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A woman sitting on steps, casually showing off her BIRKENSTOCK sandals, highlighting the design and comfort of the footwear. Shop our footwear collection for more styles.

Hats & Hair Accessories

Jewelry

Women's Handbags

Sunglasses & Eyewear Accessories

Wallets, Lanyards, & Keychains

Pet Accessories

Auto & Tech

Collegiate Accessories

A woman wearing various Teleties accessories, including hair ties and bracelets, showcasing the versatility and style of the products. Click now to find these styles and more in our Accessories collection.

Gifts

Gifts By Price

Warmies® Yellow Flower Pot Plush

Warmies® Yellow Flower Pot Plush - $29.99

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sunbum scalp and hair mist

Brands A–Z

Women's Featured Brands

Men's Featured Brands

Footwear Featured Brands

Accessories Featured Brands

Local Boy Outfitters

Local Boy Outfitters Wando swim trunks, color Tropical USA, Sizes S-XXL, 95% Nylon, 5% Elastane. The Tropical USA pattern has a navy blue background with shades of red, blue, and white creating a tropical floral pattern. These trunks feature a mesh liner, Elastic waistband with drawstring, two side pockets, and one back pocket with snap button closure. There is a small Local Boy Outfitters logo on the bottom left pant leg.

Local Boy OutfittersWando Swim Trunks - $45.00

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Light grey Local Boy t-shirt with a graphic on the back inspired by a well known, Southern mayonnaise brand.

Local Boy Outfitters Mayo Label Short Sleeve T-Shirt - $30.00

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A couple walking down a street, wearing clothing from Local Boy Outfitters, showcasing the relaxed and stylish lifestyle associated with the brand. Shop now to find these styles and more in our Local Boy Outfitters collection.

The Christmas Shop

Gifts By Price

Gifts By Recipient

two girls wrapping presents in front of a christmas tree

Pajamas For the Family

gifts sitting on a mantle and stockings hanging down from the fireplace

Find The Perfect Gift🎁

Men's

Women's

simply southern totes

Shop $39.99 Simply Southern Totes

Holideals - new deals every week from your favorite brands shop now

Women

Women's T-Shirts
Women's T-Shirts
Women's Bottoms
Women's Bottoms
Women's Accessories
Women's Accessories
Women's Footwear
Women's Footwear
new arrival
Original Bogg Bag in Watermelon Shimmer
Original Bogg Bag in Watermelon Shimmer
Original Bogg Bag in Watermelon Shimmer
Quick Shop
Bogg BagOriginal Bogg Bag in Watermelon Shimmer $100.00
new arrival
Baby Bogg Bag in Watermelon Shimmer
Baby Bogg Bag in Watermelon Shimmer
Baby Bogg Bag in Watermelon Shimmer
Quick Shop
Bogg BagBaby Bogg Bag in Watermelon Shimmer $80.00
new arrival
Original Bogg Bag in Rose Petal
Original Bogg Bag in Rose Petal
Original Bogg Bag in Rose Petal
Bogg BagOriginal Bogg Bag in Rose Petal $90.00
new arrival
Baby Bogg Bag in Rose Petal
Baby Bogg Bag in Rose Petal
Baby Bogg Bag in Rose Petal
Bogg BagBaby Bogg Bag in Rose Petal $70.00
new arrival
Charleston Pineapple Fountain Short Sleeve T-Shirt in White
Charleston Pineapple Fountain Short Sleeve T-Shirt in White
Charleston Pineapple Fountain Short Sleeve T-Shirt in White
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Vineyard VinesCharleston Pineapple Fountain Short Sleeve T-Shirt in White $45.00
new arrival
Charleston Bridge Short Sleeve T-Shirt in Jake Blue
Charleston Bridge Short Sleeve T-Shirt in Jake Blue
Charleston Bridge Short Sleeve T-Shirt in Jake Blue
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Vineyard VinesCharleston Bridge Short Sleeve T-Shirt in Jake Blue $45.00
best seller
Circle Logo Violet Short Sleeve T-Shirt
Circle Logo Violet Short Sleeve T-Shirt
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Old RowCircle Logo Violet Short Sleeve T-Shirt $34.00
best seller
Chase Sunsets Short Sleeve T-Shirt - Radiant Orchid
Chase Sunsets Short Sleeve T-Shirt - Radiant Orchid
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Palmetto MoonChase Sunsets Short Sleeve T-Shirt - Radiant Orchid $17.99
Radiant Orchid Dark Heather
best seller
Chase Sunsets Short Sleeve T-Shirt - Dark Heather
Chase Sunsets Short Sleeve T-Shirt - Dark Heather
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XXXL
Palmetto MoonChase Sunsets Short Sleeve T-Shirt - Dark Heather $17.99
Radiant Orchid Dark Heather
new arrival
Bag Charm Chain - White Heart
Bag Charm Chain - White Heart
Queen's DesignsBag Charm Chain - White Heart $14.99
White Heart Gold Heart White Purse
new arrival
Bag Charm Chain - Gold Heart
Bag Charm Chain - Gold Heart
Queen's DesignsBag Charm Chain - Gold Heart $14.99
White Heart Gold Heart White Purse
new arrival
Bag Charm Chain - White Purse
Bag Charm Chain - White Purse
Queen's DesignsBag Charm Chain - White Purse $14.99
White Heart Gold Heart White Purse
new arrival
Tennis Bag Charm - Green
Tennis Bag Charm - Green
Queen's DesignsTennis Bag Charm - Green $14.99
Green Pink
new arrival
Tennis Bag Charm - Pink
Tennis Bag Charm - Pink
Queen's DesignsTennis Bag Charm - Pink $14.99
Green Pink
best seller
Local Girl Absolute Camo Short Sleeve T-Shirt
Local Girl Absolute Camo Short Sleeve T-Shirt
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Local Girl OutfittersLocal Girl Absolute Camo Short Sleeve T-Shirt $30.00
best seller
Leopard Moon Palm Short Sleeve T-Shirt in Charcoal
Leopard Moon Palm Short Sleeve T-Shirt in Charcoal
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XXXL
Palmetto MoonLeopard Moon Palm Short Sleeve T-Shirt in Charcoal $17.99
Local Girl Sunset Short Sleeve T-Shirt
Local Girl Sunset Short Sleeve T-Shirt
Local Girl Sunset Short Sleeve T-Shirt
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XXL
Local Girl OutfittersLocal Girl Sunset Short Sleeve T-Shirt $30.00
UT Emily Slub Waistline Short Sleeve T-Shirt
UT Emily Slub Waistline Short Sleeve T-Shirt
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PressboxUT Emily Slub Waistline Short Sleeve T-Shirt $40.00
best seller
Local Girl Heather Blend Hoodie in Light Pink
Local Girl Heather Blend Hoodie in Light Pink
Local Girl Heather Blend Hoodie in Light Pink
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Local Girl OutfittersLocal Girl Heather Blend Hoodie in Light Pink $50.00
Local Girl Heather Blend Hoodie in Mint
Local Girl Heather Blend Hoodie in Mint
Local Girl Heather Blend Hoodie in Mint
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Local Girl OutfittersLocal Girl Heather Blend Hoodie in Mint $50.00
best seller
Bass Fishing Short Sleeve T-Shirt
Bass Fishing Short Sleeve T-Shirt
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XXXL
Palmetto MoonBass Fishing Short Sleeve T-Shirt $17.99
best seller
Labs On Boat Short Sleeve T-Shirt
Labs On Boat Short Sleeve T-Shirt
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XXXL
Palmetto MoonLabs On Boat Short Sleeve T-Shirt $17.99
best seller
Lab Cooler Short Sleeve T-Shirt - Sky
Lab Cooler Short Sleeve T-Shirt - Sky
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XXXL
Palmetto MoonLab Cooler Short Sleeve T-Shirt - Sky $17.99
Sky Coralsilk
best seller
Lab Cooler Short Sleeve T-Shirt - Coralsilk
Lab Cooler Short Sleeve T-Shirt - Coralsilk
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XXXL
Palmetto MoonLab Cooler Short Sleeve T-Shirt - Coralsilk $17.99
Sky Coralsilk
best seller
Local Girl Local Moon Short Sleeve T-Shirt
Local Girl Local Moon Short Sleeve T-Shirt
Local Girl Local Moon Short Sleeve T-Shirt
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XXL
Local Girl OutfittersLocal Girl Local Moon Short Sleeve T-Shirt $30.00
Tie Front Bow Top - Beige
Tie Front Bow Top - Beige
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Very JTie Front Bow Top - Beige $34.99
Beige Black White
Tie Front Bow Top - Black
Tie Front Bow Top - Black
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Very JTie Front Bow Top - Black $34.99
Beige Black White
Tie Front Bow Top - White
Tie Front Bow Top - White
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Very JTie Front Bow Top - White $34.99
Beige Black White
Short Sleeve Cocoon No Pocket Top - Ivory
Short Sleeve Cocoon No Pocket Top - Ivory
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XXL
Charlotte AveryShort Sleeve Cocoon No Pocket Top - Ivory $24.99
Ivory Black Navy Mushroom +3
Short Sleeve Cocoon No Pocket Top - Black
Short Sleeve Cocoon No Pocket Top - Black
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Charlotte AveryShort Sleeve Cocoon No Pocket Top - Black $24.99
Ivory Black Navy Mushroom +3
Short Sleeve Cocoon No Pocket Top - Navy
Short Sleeve Cocoon No Pocket Top - Navy
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XXL
Charlotte AveryShort Sleeve Cocoon No Pocket Top - Navy $24.99
Ivory Black Navy Mushroom +3
Short Sleeve Cocoon No Pocket Top - Mushroom
Short Sleeve Cocoon No Pocket Top - Mushroom
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Charlotte AveryShort Sleeve Cocoon No Pocket Top - Mushroom $24.99
Ivory Black Navy Mushroom +3
Short Sleeve Cocoon No Pocket Top - Pink Blush
Short Sleeve Cocoon No Pocket Top - Pink Blush
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Charlotte AveryShort Sleeve Cocoon No Pocket Top - Pink Blush $24.99
Ivory Black Navy Mushroom +3
Short Sleeve Cocoon No Pocket Top - Cognac
Short Sleeve Cocoon No Pocket Top - Cognac
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Charlotte AveryShort Sleeve Cocoon No Pocket Top - Cognac $24.99
Ivory Black Navy Mushroom +3
Short Sleeve Cocoon No Pocket Top - Magenta
Short Sleeve Cocoon No Pocket Top - Magenta
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Charlotte AveryShort Sleeve Cocoon No Pocket Top - Magenta $24.99
Ivory Black Navy Mushroom +3
Long Sleeve Cocoon Top - Magenta
Long Sleeve Cocoon Top - Magenta
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Charlotte AveryLong Sleeve Cocoon Top - Magenta $29.99
Magenta Sand Dark Lavender Black +2
Long Sleeve Cocoon Top - Sand
Long Sleeve Cocoon Top - Sand
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XXL
Charlotte AveryLong Sleeve Cocoon Top - Sand $29.99
Magenta Sand Dark Lavender Black +2
Long Sleeve Cocoon Top - Dark Lavender
Long Sleeve Cocoon Top - Dark Lavender
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XXL
Charlotte AveryLong Sleeve Cocoon Top - Dark Lavender $29.99
Magenta Sand Dark Lavender Black +2
Long Sleeve Cocoon Top - Black
Long Sleeve Cocoon Top - Black
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Charlotte AveryLong Sleeve Cocoon Top - Black $29.99
Magenta Sand Dark Lavender Black +2
Long Sleeve Cocoon Top - Navy
Long Sleeve Cocoon Top - Navy
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Charlotte AveryLong Sleeve Cocoon Top - Navy $29.99
Magenta Sand Dark Lavender Black +2
Long Sleeve Cocoon Top - New Olive
Long Sleeve Cocoon Top - New Olive
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XXL
Charlotte AveryLong Sleeve Cocoon Top - New Olive $29.99
Magenta Sand Dark Lavender Black +2
new arrival
Short Sleeve Ribbed V-Neck Babydoll Top - Mint
Short Sleeve Ribbed V-Neck Babydoll Top - Mint
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Jolie ClothingShort Sleeve Ribbed V-Neck Babydoll Top - Mint $29.99
Mint Lavender Eggshell
new arrival
Short Sleeve Ribbed V-Neck Babydoll Top - Lavender
Short Sleeve Ribbed V-Neck Babydoll Top - Lavender
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Jolie ClothingShort Sleeve Ribbed V-Neck Babydoll Top - Lavender $29.99
Mint Lavender Eggshell
new arrival
Short Sleeve Ribbed V-Neck Babydoll Top - Eggshell
Short Sleeve Ribbed V-Neck Babydoll Top - Eggshell
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Jolie ClothingShort Sleeve Ribbed V-Neck Babydoll Top - Eggshell $29.99
Mint Lavender Eggshell
Women's High Waisted Volley Shorts in Localflage Bluff
Women's High Waisted Volley Shorts in Localflage Bluff
Women's High Waisted Volley Shorts in Localflage Bluff
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Local Girl OutfittersWomen's High Waisted Volley Shorts in Localflage Bluff $35.00
best seller
Women's Volley Shorts in Localflage Coast
Women's Volley Shorts in Localflage Coast
Women's Volley Shorts in Localflage Coast
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Local Girl OutfittersWomen's Volley Shorts in Localflage Coast $35.00
Women's High Waisted Volley Shorts in Blush
Women's High Waisted Volley Shorts in Blush
Women's High Waisted Volley Shorts in Blush
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Local Girl OutfittersWomen's High Waisted Volley Shorts in Blush $35.00
new arrival
Euro Floral Dress - Blush
Euro Floral Dress - Blush
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Very JEuro Floral Dress - Blush $44.99
Blush Sky Taupe Green +1

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